We are a fully integrated and fully independent marketing communications agency that offers
advertising, PR, digital and events services to our clients and those who dare take us on.


Started in 1989

by its founder and PR guru, Charlie Agatep, Agatep Associates, Inc. became a major force in both public relations and advertising in no time. A perennial winner at annual award shows like the Anvil for close to a decade, the company later joined forces with multinational advertising heavyweight Euro RSCG and established EURO RSCG Partnership Philippines in 1998, which was re-branded as Havas Worldwide Manila in 2012. Today, this tradition of unwavering excellence and passion goes by the name of Grupo Agatep.

Charlie Agatep
Chairman and CEO



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Public Relations


Marketing Services

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Posted on: June 11, 2018 at 4:58 am

Grupo Agatep CEO bags 2018 AMIC Communication Award

In a very tight selection process, Grupo Agatep Chairman and CEO Charlie Agatep has been chosen as the AMIC Asia 2018 Communication Awardee of the Asian Media Information and Communication Center. He received the award June 8, 2018 in  a gala dinner in his honor at the Hotel Fortune Inn Valley View, Manipal, India, The […]


Posted on: May 29, 2018 at 9:53 am

The ‘strong leader’ fallacy

There is a widely held perception that strong leaders who talk tough and get their way, who dominate government colleagues and the political party to which they belong, and who make the big decisions all by themselves are the most successful and effective leaders. In a recent cover story in Time magazine, author Ian Bremmer […]

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Posted on: March 2, 2018 at 2:47 am

Ad industry shifts to ‘customized’ digital content

MANILA- Customized online advertisements will help engage today’s “discriminating” consumers, a marketing professional said on Thursday. Companies are creating ads to target various consumer interests instead of just uploading content originally meant for TV, Norman Agatep, president and managing director of Groupo Agatep, said. “There’s a great effort to customize because there are so many […]

how to win an anvil

Posted on: January 19, 2018 at 3:06 am

How to win an anvil

Carlos Agatep creates a guide for practitioners and students in the field of public relations When I was in college, I remember my public relations (PR) professor telling our class: “PR is the most underrated field in the communication industry. Far too many people discredit the art in it, but without PR there would be […]


grupo blog

Pope Francis visits patients at the Villa Speranza hospice, which is connected to Gemelli Hospital, in Rome Sept. 16. The visit was part of the pope's series of Friday works of mercy during the Holy Year. (CNS photo/L'Osservatore Romano, handout) See POPE-MERCY-FRIDAY-LIFE Sept. 16, 2016.

Posted on: May 16, 2017 at 3:08 am

‘We all need each other’

Pope Francis used social media—a first in the papacy’s history—to address an international conference of diverse personalities including politicians, artists, entertainers, venture capitalists, and founders of the biggest tech companies. The powerful leader of the Catholic Church took part in the nonprofit talk series TED2017 late last month in Vancouver. Francis’ latest leap into the […]


Posted on: April 25, 2017 at 8:44 am

Managing costly PR mistakes

The recent United Airlines wrongdoing of dragging out a seated passenger to accommodate airline employees should serve as a warning that a PR crisis can be very costly. Per industry reports, on the day of the passenger-removal controversy, the shares of the $21-billion company fell as much as 6.3 percent in premarket trading, dropping by […]


Posted on: September 13, 2016 at 12:08 pm

How to handle media interviews

BEFORE HE left for the Asean Summit in Laos, President Duterte gave a short speech after which a Reuters reporter asked how he would respond if US President Barack Obama would lecture him about the extrajudicial killings in his war on drugs. Mr. Duterte got fired up and said: “Wala akong pakialam sa kanya. Who […]

PDI Anvil Throphy

Posted on: August 4, 2016 at 12:58 pm

Why you should win one Anvil Award in your lifetime

Last week the Makati Shangri-La Rizal ballroom was packed with some 700 guests, mostly businessmen from the country’s top 50 corporations, to receive their Anvil trophies at the 51st Anvil Awards, GABI NG PARANGAL of the Public Relations Society of the Philippines (PRSP). Why are the country’s most prominent firms fiercely attracted to submit entries […]



Unit 1604 Robinsons Equitable Tower
4 ADB Avenue corner Poveda Street,
Ortigas Center, Pasig City 1605,
Metro Manila, Philippines

T: (02) 638-6057