BETADINE THROAT SPRAY
Launch new BETADINE Throat Spray with a bang, highlighting its advantages over competition without cannibalizing BETADINE Oral Gargle’s market share.
Establish strong brand relevance among its target by using a familiar story plot with a controversial twist, and strengthen product credibility with a hard-hitting selling freight.
Since the campaign was launched, sales rose by 200% while sales orders continued to steadily increase.
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