BETADINE THROAT SPRAY

CHALLENGE:

Launch new BETADINE Throat Spray with a bang, highlighting its advantages over competition without cannibalizing BETADINE Oral Gargle’s market share.

STRATEGY:

Establish strong brand relevance among its target by using a familiar story plot with a controversial twist, and strengthen product credibility with a hard-hitting selling freight.

RESULTS:

Since the campaign was launched, sales rose by 200% while sales orders continued to steadily increase.