Union Bank of the Philippines wanted to launch and draw significant interest to the EON, a revolutionary banking product that introduced the selfie banking to Filipinos. To do this an event was prepared to do the following:
To launch UnionBank’s EON, the Bank and the Agency conceptualized a special event especially made for the EON customers, board of creators, the media, and partners from the Department of Information and Communications Technology, as well as Technical Education and Skills Development Authority.
Before the event
To drum up excitement for the launch, the Agency arranged an interview for UnionBank Senior Vice President and EON Head Advocate Paolo Baltao. The interview at ANC’s Future Perfect hosted by Tony Velasquez was aired on April 5, 2017 and replayed on April 6, 8 and 9.
Two weeks before the event, the Agency arranged an AVP shoot for Baltao and UnionBank President and Chief Operating Officer Edwin Bautista to showcase the story of EON.
During the Event
This story of co-creation and EON’s game-changing technology were highlighted through the activities in the event—held at Valkyrie at the Palace in Bonifacio Global City.
The Bank and the Agency made sure that the guests experience how innovative the new EON is through the before and during the program proper.
Upon arriving, the guests were ushered to interactive booths like:
Topics discussed were:
After the discussion, the guests were treated to a sumptuous dinner. Then, event host Gelli Victor moderated an auction for premier gadgets like Nintendo Switch, drone and a camera. Guests used the points they get from visiting the booths and posting on about the event on social media to bid for the items in the auction.
The Agency also distributed USB Cards that look like an EON card containing the press release, and EON starter kits before the guests leave.
After the event
The agency dispatched articles about EON highlighting the ‘selfie banking’ angle to further spread the word about this financial technology breakthrough.
Cyle or Cylie — whatever one prefers, is a newbie and a rookie to the PR and advertising industries. The fresh graduate from Pamantasan ng Lungsod ng Maynila landed a position at Grupo Agatep as Account Executive. She handles big accounts such as 7-Eleven, SMDC, Executive Optical, MoneyMatch, and CIBI Information Inc. to name a few.
Apart from juggling work and being a full-time mom to her son Tywin, Cyle is a self-proclaimed western movie aficionado, anything you can name from TV series to documentaries. She also has the love for theater, arts and photography.
An artist by heart, Bianca is a thespian, filmmaker, content creator, and former child model. After her stint in the arts, she is now changing her path and making a mark as an Account Executive for Grupo Agatep.
The Benildean alumna manages accounts for clients like UnionBank, British Council, Monark Equipment, Health Solutions Enterprise Inc., New Marketlink Pharmacy Corporation, and SN Aboitiz Power.
Little does everyone know that she is the “life of the party.” Though she enjoys socializing and making small talk, Bianca is actually an introvert.