Make Elica the trusted and doctor-recommended solution for eczema.
Dramatize the inconvenience and agony of a child suffering from eczema and then show how this condition
can leave a mother worried and up all night.
Launch Career Academy Asia as the new player in Design Education to watch out for.
Create a two-pronged print campaign. One, to boast about the school’s new, unconventional campus and impressive line-up of renowned board of directors, and the other, to offer specialized tracks while revealing the school’s uniquely creative culture.