PHINMA FOR 60 IMC Campaign
Objective: PHINMA Corporation, a Filipino conglomerate marks 60 years of making lives better. To celebrate this feat, the company held a string of events that aimed to honor and engage the members of PHINMA’s community, its partners, and key influencers with the purpose of underlining PHINMA’s resolve to continue uplifting the lives of the Filipino community for years to come. This was all done to creating awareness for this significant milestone for the company.
Execution: This anniversary celebrations were held and implemented across various channels:
- PHINMA’s 60th anniversary celebrations kicked off at the second half of 2016 with a nationwide CSR campaign, “PHINMA Reaches Out” then continued until the first quarter of 2017 with PHINMA recognizing some of its own people for their effort to make countless lives better with “PHINMA Honors Its Own.”
- The conglomerate also hosted various successful PHINMA forums as they engaged in deeper discussions about political, social, and economic sectors in the country called the “PHINMA Forums”.
- The festivities continued with a celebration of the conglomerate’s partners across the years entitled “PHINMA with Friends.”
The agency supported the year-long celebration of PHINMA by creating relevant news releases and through conducting media outreach. Aside from this, several ads and creative materials were designed by the agency. Some of the most notable contributions by the agency are the following:
- PHINMA 60th Anniversary logo,
- PHINMA for 60 Omnibus Print Ad,
- PHINMA Reaches Out media attendance and coverage for each leg,
- PHINMA Honors Its Own media attendance and coverage; event video coverage and edited video material,
- PHINMA Forums announcement print ad; media attendance and coverage; and
- PHINMA with Friends media attendance & coverage; event video coverage & edited video material; Corporate AVP production.
As of April 10, 2017, the success of the marketing campaign was able to earn a total of 3,222,314.68 in ad values and 23,794,284.25 in PR value for the entire PHINMA 60th anniversary. The kick-off celebration, “PHINMA Reaches Out” even earned a Gold Anvil Award at the recent awarding ceremony for this year.
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