Asian Hospital and Medical Center

AHMC
integrated || ||

Challenge

Position Asian Hospital as the hospital with “global expertise with a Filipino heart” – emphasising its world-class facilities and excellent ethical practices as tools for healing and improving the quality of life.

Strategy

Create a campaign anchored on the personal stories of patients, hospital staff, and medical personnel as they go through their struggles, challenges, and triumphs with Asian Hospital as a partner in their life-changing journeys.

MyAsianStory - Cancer Patients - Billboard

 



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